I make short-form ads for skincare brands — the kind where the product has to prove itself on camera in the first three seconds, not in the caption.
3 tested angles in a weekStart with the one on this page — it is the strongest of the three.
COCOKIND
“$50 caviar chip vs $22 serum, same ingredient.”
Price-anchor dose demo. The expensive comparison lands first, then the serum has to match it — dose for dose, on camera.
Different products, different proof. One holds a single take with no cut. One ends exactly where it starts, so it loops without you noticing.
EXPERIMENT BEAUTY
“This is 30% glycerin. Your moisturiser is mostly water.”
Real-time absorption demo, no cut. The texture does the talking — you watch it sink in, start to finish, in one take.
PREQUEL SKIN
“The most boring cleanser on the internet. Watch what it does.”
One-pass melt-off demo. Full face of makeup, one clean pass, and a seamless loop ending that sends you straight back to the hook.
All three are spec work — made by me to show the format, not paid placements. Vertical 9:16, 1080 × 1920, captioned throughout.
One good ad is luck. A system that finds the winner on purpose is the actual product here.
Same demo, three different openings. The first three seconds are what get tested — the proof stays constant so the result means something.
Every variant gets 72 hours. No endless “let it run a bit longer.” At 72 hours each one is either killed or scaled — nothing drifts.
The winning angle becomes the brief for the next round: new hooks on the same proof, fresh first frames, same product truth.
Kill it at 72 hours if CTR is under 1.5% or the 3-second hold is under 25%. Either number failing is enough. No exceptions for a favourite.
Winners get the budget and the follow-ups: more hook variants on the winning angle, more spend behind the proof that already held attention.
From first look at your product to a winner you can put spend behind — in about two weeks.
I look at your product, your current ads and your reviews, and pick the one claim that can be proved on camera.
Three finished ads, each with 3 hook variants, delivered within one week of the audit. Captioned, vertical, ready to run.
You run them. At 72 hours we read two numbers per variant — CTR and 3-second hold — and apply the kill rule as written.
The winners get more hooks, more versions and more spend. The losers are done, and we know exactly why.
Start with the pack. If a winner shows up, the retainer is how we keep feeding it.
Start here
$500 flat
3-ad starter pack — the full test, once, for one product.
Ongoing
$1,500–3,000 / month
Retainer — for brands with a winner to feed, or a catalogue to work through.
Prices in USD. The starter pack is one product, one test. If the test finds nothing worth scaling, you still keep all 9 versions and the read-out.
I shoot and edit short-form ads for skincare brands — nothing else. That focus is the point: I spend my time on how a serum, a cleanser or a cream actually behaves on skin and on camera, and on the first three seconds that decide whether anyone stays.
My rule for every ad is simple. One hook, one proof, nothing the camera cannot back up. If a claim cannot be shown, it does not go in the ad — it goes in the caption, where claims belong.
The three ads on this page are spec pieces, made on my own time for products I picked because they could be proved visually. Your product gets the same treatment, with your brief and your approval before anything ships.
Tell me which product you want proved on camera and where it sells. I will reply with the audit angle I would shoot first — before you pay anything.
Start the $500 starter packEmail: media.requestt@gmail.com — one email is the whole process. 50% upfront by USDT or Canada bank transfer books your week.